Local YouTube marketing analytics company Pixability announced today that it has added $4 million in funding to its Series B investment round. The new funding was led by Point Judith Capital, and included strategic investor Quad/Graphics, Inc. and Progress Ventures, as well as some angel investors.
It was also announced Point Judith’s co-founder and general partner David Martirano, will join Pixability’s board of directors. Last April, the company, based in Cambridge, raised $4.1 million (from Quad/Graphics, Progress, and a group of angels) as part of what was then expected to be a $6.6 million Series B round.
Today’s announcement brings to total funding for the round to $8.1 million. Pixability uses big data and video analytics to drive its patent pending software that allows brands and ad agencies to manage advertising campaigns optimized for YouTube.
“We help brands succeed on YouTube and that is an exploding space,” said Pixability chief executive and founder Bettina Hein. She explained that Pixability is poised to grow nationally and globally because brands are starting to notice that millennials are not watching broadcast television as much as they once were and are turning to outlets like YouTube in droves.
More and more, Fortune 500 companies, brands, and agencies are turning to Pixability to help target the growing online video audience. With the new funding, Hein said that the company plans to expand to have a larger presence in new markets, such as Chicago, as well as some international expansion at some point; create partnerships with more Fortune 500 brands and advertisers with a larger sales and marketing force; and continue to scale their technology and depository of YouTube data.