By Brianna Vieira
On April 11 to April 12, Boston University’s student-run PR agency, PRLab, teamed up with BU’s student-run ad agency, AdLab, to host the second PRoBono event. Other on-campus organizations joined the event as well including Ad Club, BU’s Public Relations Student Society of America, the COMmunicator (the official newsletter of the Department of Mass Communication, Advertising and Public Relations, run entirely by students), and Open Web (an on-campus web development group devoted to creating websites for nonprofit organizations).
The 24-hour PR and advertising marathon began on Friday, April 11. The event began with opening remarks from Associate Professor of Public Relations, Edward Downes. Downes inspired the group of students who were about to embark on a 24-hour period of PR work by explaining why people work in nonprofit PR and why it is important to give back to nonprofit organizations.
After the opening remarks, the clients introduced their organizations to the students. This semester, PRLab’s PRoBono event took on seven clients, compared to five clients from the previous semester. This semester’s clients included:
- Global App Initiative
- Heart Songs for Veterans
- Chelsea Community Schools
- The Autism Research Foundation
- Athletes for Autism
- November Project
- Fairy DogParents
After the introductions, the seven nonprofits were paired with a team of PR and advertising students who produced ad and PR materials for the clients free of charge.
“After last semester’s success with PRoBono, it was an obvious decision to bring back the event,” PRLab Co-President, Julia Lytle, said. “Clients walk away with work they can use, and students get the opportunity to give back to the Boston community.”
PRoBono showcases not only the talent of the College of Communication’s PR and advertising students, but their dedication to strengthening the greater-Boston community.
During this semester’s PRoBono event, student volunteers provided 500 hours of free strategic planning and creative advertising services to seven nonprofit clients.
The event concluded on Saturday, April 12th at noon with a panel of judges who critiqued the students’ work. Panelists included Molly Kelley from Nuance, Mike Proulx from Hill Holliday, and Kate Weissman from Weber Shandwick.
PRLab is the nation’s oldest student-run public relations agency. Founded in 1978, the award-winning agency gives Boston University students a hands-on experience, while still delivering the benefits of learning in a classroom setting. Students work with Boston-based companies and nonprofits by applying what they’ve learned in their classes to real-world situations.