From LogMeIn to Logentries: Andrew Burton on making consumer-like software for biz

(iStockphoto)
(iStockphoto)

When Andrew Burton joined Boston startup Logentries last year after serving as a senior vice president at LogMeIn, he saw more in common between the two companies than the names.

Most notably, he saw a parallel between LogMeIn’s focus on making easier-to-use software for routine business needs (such as remote log-in and online meetings) and Logentries’ focus on bringing a simpler way to gain key business insights from big data.

Specifically, Logentries enables companies to find the meaning in the vast quantities of log data (events occurring in the software) that they compile.

Andrew Burton

Andrew Burton

“In my personal opinion, the majority of enterprise software is poorly built, poorly designed, and poorly sold,” said Burton, who is chief executive at Logentries. “Our approach is the inverse, which is, can we build something that people love. And people love stuff that is very transparent, authentic, and solves a business problem.”

The focus at both companies has been “on how to solve people’s problems in the easiest, most accessible manner possible,” Burton said.

For Boston-based LogMeIn the approach has led to hits such as the join.me online meeting service, which has served as a fast-growing business for the company as its initial remote log-in product has become more commoditized.

For Logentries, meanwhile, the aim is to serve the DevOps community — people building and operating systems in the cloud — by providing deep insights into what’s going on with their systems “that are buried in the log data,” Burton said. The company ultimately aims to be a simpler and easier-to-use alternative to Splunk, a company that went public in 2012.

Logentries now has 25,000 users of its log management and analytics service, up from 10,000 in October. Most are using the free version of the service, but more than 1,000 are now using a paid version.

The company is backed by $11 million from investors including Polaris Partners, Floodgate, Frontline Ventures, and RRE Ventures.

Based in the Seaport, Logentries employs 25 now and expects to grow to 50 or 60 employees by this time next year. The company was founded in Dublin in 2010 and has most of its development and engineering in Dublin, with its sales and marketing focused in Boston.

Kyle Alspach has worked in journalism in Massachusetts since 2005 and was one of the original staff writers at BetaBoston.
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