Marc Abrahams

The editor of the Annals of Improbable Research magazine and organizer of the Ig Nobel Prizes.

Articles By Marc Abrahams

The first heavily marketed products that claim to use graphene — the substance that potentially will revolutionize many industries — appeared this year. One of those products — a tennis racket from the Head company, is a triumph of marketing. It’s less than clear whether the so-called graphene tennis racket, which is selling very well indeed (and there are now many slightly different models), is a triumph of engineering.More →

Fashion matters, if you are doing anything that can have multiple combinations (such as making clothing, researching drugs, packaging bundles of financial entities, creating apps, whatever), and if you want people to choose YOUR thing rather than choose the combinations other people are offering.More →