Silvia Bellezza, Francesca Gino, and Anat Keinan

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Articles By Silvia Bellezza, Francesca Gino, and Anat Keinan

The casual outfit that Facebook co-founder and chief executive Mark Zuckerberg sported in front of elegantly dressed bankers and investors just before his company went public generated much clamor in the media. While some observers judged the young entrepreneur’s choice to wear his typical hoodie and jeans on such an official occasion as a mark of immaturity, others defended it as a sign of boldness that helped spread publicity about the deal. 

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