Bennie DiNardo

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04/18/2007 -- Employees -- Bennie  DiNardo - Business          Library Tag 06192008 Business

Articles By Bennie DiNardo

Well, that was both less than advertised, and much, much more. Apple dropped its longstanding objections to the stylus, introducing the new “Apple Pencil” in conjunction with its iPad-on-steroids (otherwise known as iPad Pro). The TV developments were somewhat underwhelming — certainly no major reinvention of the way we experience TV, movies, and video — but the improvements to the iPhone and the services around the phone were stunning.More →

For Tim Cook and Apple, TV is an area of “great interest.” That is, when it’s not an area of “intense interest.” It’s clearly no longer a hobby, with more than $1 billion in sales of the Apple TV set-top box. But four years after the late Apple co-founder, Steve Jobs, famously told biographer Walter Isaacson that he’d “cracked it,” referring to TV, Apple’s living-room ambitions have evolved glacially. It has dropped the price of its existing Apple TV to $69, and added channels here and there, as the pace of change in the television world has exploded. HBO, CBS, Verizon, and even Comcast are rolling out products to let cord-cutters get around 500-channel cable subscriptions and choose programming lineups, at lower costs. Apple for years has been mired in rights negotiations made harder by the thicket of interested parties — networks, studios, affiliates, and others — involved in television and movies. More →